Milwaukee, WI – Community members gathered for a screening of Preconceived on April 12 to learn about the dangers of crisis pregnancy centers.

Reproductive Justice Action Milwaukee (RJAM) hosted a screening of the documentary followed by a discussion as a part of their Crisis Pregnancy Centers Out of MKE campaign.

Crisis pregnancy centers are also known as unregulated pregnancy centers or fake abortion clinics. Crisis pregnancy centers are clinics in buildings or mobile vans which claim to be reproductive health clinics but are actually run by anti-abortion activists who trick pregnant people seeking abortions into keeping their pregnancy, using deceitful means. Currently there are 50-plus crisis pregnancy centers in Wisconsin and only five legitimate clinics offering abortion care.

With promises of financial and community support for keeping the baby, the CPCs are able to draw in pregnant women before promptly abandoning the new parent and baby once the child is born.

These “clinics” are strategically placed next to Planned Parenthood locations, in predominantly Black, Chicano and low-income communities. One of the anti-abortion activists interviewed in the documentary brags about specifically targeting Vietnamese and indigenous communities.

In addition to strategic placement, CPCs use religious imagery, language, and shame to convince people to either avoid or “reverse” an abortion. CPCs will give progesterone to “reverse” an abortion pill regime. When this procedure was being researched the entire program was halted due to the danger to participants. Real doctors and medical professionals would not recommend this course of action to a patient.

The showing of Preconceived is just one part of RJAM’s CPCs Out of MKE campaign. Using direct action, RJAM works to bring attention to and educate community members on crisis pregnancy centers and the harm they cause to reproductive health.

RJAM shut down Alliance Family Services early on their opening day in 2025. RJAM is currently supporting the Stopping Abuse, Fraud, and Exploitation by Governing Unauthorized Access to Reproductive Data (SAFEGUARD) Act in the Wisconsin state legislature. This act will give patients power to take back control of their private health information from these deceitful CPCs.

Additionally, it will force CPCs to disclose that they are not HIPAA-compliant, to obtain written permission to share data, and to disclose instances of data breach. Visit cpcsoutofmke.com to learn more about how to support reproductive justice work in Wisconsin.

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